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>> E-bib: Marketing (HR-marketing + HR & marketing/sales)

<< terug naar E-bib

>> Pdf documenten

>>	Employer Branding: Becoming an Employer of Choice. Aberdeen Research.

>>	Marketing to HR with Traditional and Web 2.0 Integrated Strategies. HRmarketeer. 2008

>>	The Rise of the Employer Brand. Robert Half. Press Release. 2007

>>	Henkel's Employer Brand. Presentatie van David Ducheyne (HR Manager Henkel, Düsseldorf), bij Vocap (op 17/2/2004).

>>	Individualisering en HR-marketing (Marieke Pepers, PersMan, Nederland)

>>	Roses In The Thorn Bush: How Marketing Can Leverage The Value Of Recruiting and How Recruiting Can Leverage Marketing In Return (John Sumser, Interbiznet)

>>	Integrated recruitment branding (John Sumser, Interbiznet)

>>	Becoming an employer of choice. Case story (ISR)

>>	Becoming an employer of choice. Case story (ISR)

>> Artikels (links)

>>	La fin de la ‘ marque d'employeur’ (focusrh.com)

>>	Creating An Emotional Connection With Your Employees Through Marketing Communications: A New Tool For Managing Your Employees As Internal "Customers" (Journal of Integrated Communications)

>>	Using branding to attract talent (McKinsey Quaterly)

>>	Becoming a Talent Magnet: How to Attract and Retain Great Employees (humannatureatwork.com)

>>	HR Marketing – Speel in op de menselijke skills (Viviane Vereecken, Mentally Fit Institute)

>>	People Retention: het juk van HRM (Philippe Leliaert, zelfstandig consultant)

>>	Training-marketing bij Toyota Europe (Jan Moesen, Toyota Academy Europe - School for Employee Development)

>>	A marketing-sales approach for the HR organisation (Piet Demunter, Manager Training & Development Unilever Belgium)

>>	Jobmarketing : nieuwe wegen in wervingscommunicatie. (Marc Van Beethoven, Search & Selection)

>>	Infotainment: Interne HR Marketing "avant la lettre"... (Paul Meert, Semride)

>>	Werkgever een merknaam (Alan Crozier, W. Mercer, UK)

>> Startpagina's en directories

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